CASE STUDY

Triple M Block Party Rebranding

CLIENT

Audacy - Madison, WI Market

CHALLENGE

The annual Triple M Block Party had built a loyal local following over the years but suffered from an outdated and inconsistent brand image that risked long-term growth. While popular, the event lacked the professional polish needed to attract larger sponsors, build media partnerships, and drive broader regional appeal. Without a cohesive visual identity and high-quality collateral, both audience engagement and sponsorship revenue were at risk of plateauing.

SOLUTION

  • Voluntarily rebranded the entire event visual identity, creating new logos, merchandise, stage visuals, and digital marketing assets.

  • Elevated event perception to match high-tier music festivals while maintaining authentic local roots.

  • Built sponsorship decks and promotional materials to match the upgraded brand positioning.

RESULTS

  • Record sponsorship acquisition and revenue growth year-over-year.

  • Increased ticket sales and greater media coverage.

  • Strengthened brand equity for future event series.

BRAD’S ROLE

Spearheaded full creative redesign, managed brand integrity, and collaborated cross-functionally with promotions and programming teams.