CASE STUDY

Channel Q Radio Station Launch

CLIENT

Audacy | Channel Q (LGBTQ+ Radio & Streaming Platform)

CHALLENGE

Audacy recognized a massive opportunity to serve LGBTQ+ audiences in digital audio, a segment largely overlooked by mainstream media platforms. However, building a new brand from scratch in a crowded and often skeptical marketplace posed significant challenges. Educating advertisers about the cultural importance and commercial potential of LGBTQ+ media required a strategic approach, as did building audience trust in a new platform offering authentic, relevant content.

SOLUTION

  • Spearheaded the sales and go-to-market strategy for Channel Q in Wisconsin, establishing its presence and value proposition.

  • Built education campaigns internally and externally to help partners understand the cultural and commercial significance of LGBTQ+ targeting.

  • Developed integrated sponsorship opportunities that connected advertisers with passionate, underserved audiences.

RESULTS

  • Grew Channel Q to represent 14% of the total revenue in Brad’s market within 3 years.

  • Positioned the platform as both a cultural and commercial success, elevating LGBTQ+ representation across digital and broadcast.

  • Attracted national and regional advertisers who had never invested in LGBTQ+ audio previously.

BRAD’S ROLE

Launched, monetized, and evangelized the platform locally. Educated clients, created integrated media plans, and cultivated new revenue streams through inclusive storytelling.