CASE STUDY

Hpnotiq Brand Lift Campaign

CLIENT

Hpnotiq (National Beverage Brand)

CHALLENGE

Hpnotiq needed to increase brand affinity among Black male consumers, a key demographic critical to their growth goals. They faced challenges in breaking through a saturated and highly competitive media environment, where traditional marketing channels were becoming less effective. Additionally, they needed to prove the value of their brand refresh quickly to internal stakeholders and retailers, making rapid, measurable results essential to sustain continued investment.

SOLUTION

  • Designed and executed a national campaign leveraging NBA podcasts and influential hosts including Bronny James.

  • Integrated host-read ads, custom voice extensions, and strategic placements in both NBA-affiliated and culturally aligned podcasts.

  • Conducted a third-party brand lift study to measure pre- and mid-campaign brand perception.

RESULTS

  • 35% increase in brand affinity within the first 60 days of campaign launch.

  • Significant engagement uplift across targeted demographics.

  • Ongoing expansion discussions with Hypnotiq, including alignment with live events and brand integrations.

BRAD’S ROLE

Led full campaign strategy, placement negotiations, reporting, and optimization cycles.